Post by account_disabled on Jan 27, 2024 7:18:55 GMT 1
Clients often come to us with specific tasks, the essence of which is to track the effectiveness of advertising channels - and we are already accustomed to the fact that many people’s understanding of call tracking is limited to just this. Fortunately, in the process of cooperation, such tasks change and expand - clients understand that Ringostat’s capabilities are much wider and it is simply stupid not to use them to the maximum. Frankly speaking, we are always incredibly interested in working with companies that pose complex problems for us, the solution of which requires a non-standard approach. Reading time: 9 minutes A little background So what is the complexity of the project? What happened in the end? And today we will tell you about one of these examples and, perhaps, one of the most specific cases in our practice.
A little background Fax Lists So, our client is an online portal about primary housing, which provides visitors with the most complete database of new buildings. The portal makes it possible to find and choose a suitable apartment in the main segments - premium, business, comfort and economy, having previously specified the layout. Unfortunately, we cannot indicate the name of the company due to the signed non-disclosure agreement; we will only note that it operates on the territory of Kazakhstan. Let us remind you once again that there is no secondary housing on the site, only new residential complexes (RCs) are presented, with which the aggregator portal works according to the CPA (Cost Per Action) model.
That is, developers pay the portal for every action performed by a visitor, in this case, for a phone call received from the site. This systematically implies the need to first record such calls, and only then forward them to the call center of a specific residential complex. The task was not difficult and to solve it, static call tracking was installed on the site - we assigned a separate number to each residential complex, which forwards the call to the call center. In practice it looks like this: jk A potential buyer directly contacts the developer, the developer sees how many calls have come from the site, and the site, in turn, receives payment for leads. It's simple.
A little background Fax Lists So, our client is an online portal about primary housing, which provides visitors with the most complete database of new buildings. The portal makes it possible to find and choose a suitable apartment in the main segments - premium, business, comfort and economy, having previously specified the layout. Unfortunately, we cannot indicate the name of the company due to the signed non-disclosure agreement; we will only note that it operates on the territory of Kazakhstan. Let us remind you once again that there is no secondary housing on the site, only new residential complexes (RCs) are presented, with which the aggregator portal works according to the CPA (Cost Per Action) model.
That is, developers pay the portal for every action performed by a visitor, in this case, for a phone call received from the site. This systematically implies the need to first record such calls, and only then forward them to the call center of a specific residential complex. The task was not difficult and to solve it, static call tracking was installed on the site - we assigned a separate number to each residential complex, which forwards the call to the call center. In practice it looks like this: jk A potential buyer directly contacts the developer, the developer sees how many calls have come from the site, and the site, in turn, receives payment for leads. It's simple.