Post by BtoB brand: will you still be on Dec 24, 2023 11:35:20 GMT 1
Initially it is just a “classic” relationship between a customer and a brand which should not have appeared on Twitter. By adapting its strategy to the digital world, it is either up to the Store Manager to show common sense and accept the customer's request to 1) satisfy them and 2) prevent them from forwarding the information to hundreds of people. Or if he is not capable of it (since he has not been trained), train him and give him the means to adapt to it at the local level. Indeed, following the tweet, the brand's Twitter account responded and transferred the file to customer service who sent a credit note of the price difference to the consumer.
In the end: a customer who has had a bad experience, who lets 1,500 people know about it and ends up Email Data getting what they asked for. It would have been much simpler to manage this dispute directly in store. The commercial function is currently experiencing profound upheaval. The very profession of salesperson is, according to some, set to disappear. At least in certain sectors or rather in certain types of markets. According to Forrester, 1 million BtoB sales jobs will have disappeared by 202 in the USA . Digital is increasingly influencing the profession of buyer and therefore that of salesman. Buyers have embarked on “self-education” approaches.
They no longer trust salespeople. They want to train and inform themselves for themselves without being subjected to pressure or the inevitably biased point of view of the salesperson. The figure of 70% (of the purchasing journey) is often put forward to illustrate this evolution of the sales/buyer relationship, clearly for the benefit of the latter: 70% of the purchasing journey is made on average by a buyer before get in touch with a sales representative. With the emergence of BtoB e-commerce platforms and sites, all or part of the B2B sales process tends to be automated, particularly “at the lower end of the market and on products and services with a low average basket” (Hervé Gonay, GetQuanty ).
In the end: a customer who has had a bad experience, who lets 1,500 people know about it and ends up Email Data getting what they asked for. It would have been much simpler to manage this dispute directly in store. The commercial function is currently experiencing profound upheaval. The very profession of salesperson is, according to some, set to disappear. At least in certain sectors or rather in certain types of markets. According to Forrester, 1 million BtoB sales jobs will have disappeared by 202 in the USA . Digital is increasingly influencing the profession of buyer and therefore that of salesman. Buyers have embarked on “self-education” approaches.
They no longer trust salespeople. They want to train and inform themselves for themselves without being subjected to pressure or the inevitably biased point of view of the salesperson. The figure of 70% (of the purchasing journey) is often put forward to illustrate this evolution of the sales/buyer relationship, clearly for the benefit of the latter: 70% of the purchasing journey is made on average by a buyer before get in touch with a sales representative. With the emergence of BtoB e-commerce platforms and sites, all or part of the B2B sales process tends to be automated, particularly “at the lower end of the market and on products and services with a low average basket” (Hervé Gonay, GetQuanty ).