Post by asannn on Apr 30, 2024 10:24:34 GMT 1
From the moment a user enters your world, your sphere of action, they must never be left alone. You must continue to send them value by establishing an ongoing relationship through a constant flow of communication. And at this stage you won't have to talk to him about sales yet, but continue to provide useful content for him. The aim is to raise the level of the relationship, to be able to present yourself as a problem solver for his desires or interests. A basic and banal way and keep you informed about the news that is published on the blog.
An email about what's new is great, but on its own it's poor. Even the newsletter that contains not only the news that appears on your blog, but also other content taken from the same world in which your product appears, is an excellent thing. But even here you can't limit yourself to this. Lead nurturing on a professional level means knowing what your leads are doing in every moment of interaction with you and sending Hong Kong WhatsApp Number List highly profiled and personalized email sequences based on the behaviors and interests that the leads have shown you. Once the business has started, the tool you will need to stay updated on everything will be the CRM, software capable of telling you about the life and interests of your leads.
But at the beginning you don't have a CRM and you don't even need one, so you have to do things by hand, combining the data you have. Analyze the data you have We saw at the beginning that your leads come from carefully crafted opt-in pages. And we saw that you have prepared different ones, for different targets arriving from different entry points, attracted by different contents that talked about different problems. This is already a first segmentation. Which already offers a first customization. Therefore, check who entered from where and send them further informative content on the topic immediately after entry. Follow up email “Since you are interested in Problem A, are you interested in knowing how others have solved Problem A? Look at these testimonials that tell how they now feel having solved problem A”
An email about what's new is great, but on its own it's poor. Even the newsletter that contains not only the news that appears on your blog, but also other content taken from the same world in which your product appears, is an excellent thing. But even here you can't limit yourself to this. Lead nurturing on a professional level means knowing what your leads are doing in every moment of interaction with you and sending Hong Kong WhatsApp Number List highly profiled and personalized email sequences based on the behaviors and interests that the leads have shown you. Once the business has started, the tool you will need to stay updated on everything will be the CRM, software capable of telling you about the life and interests of your leads.
But at the beginning you don't have a CRM and you don't even need one, so you have to do things by hand, combining the data you have. Analyze the data you have We saw at the beginning that your leads come from carefully crafted opt-in pages. And we saw that you have prepared different ones, for different targets arriving from different entry points, attracted by different contents that talked about different problems. This is already a first segmentation. Which already offers a first customization. Therefore, check who entered from where and send them further informative content on the topic immediately after entry. Follow up email “Since you are interested in Problem A, are you interested in knowing how others have solved Problem A? Look at these testimonials that tell how they now feel having solved problem A”