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Post by account_disabled on Mar 10, 2024 10:25:00 GMT 1
Breadcrumbs marked with structured data can change the appearance of the page in SERPs. giving the user an idea of the content of the page and its position in the site structure. The individual elements of the breadcrumb navigation are then separated by the ">" symbol: example of breadcrumb on google serp Although Google can generate breadcrumbs in SERPs based on the site address, it is better to do it yourself. The content created by the search engine may not be the best. Lower bounce rate As mentioned above, one of the benefits of breadcrumbs is that the bounce rate decreases. In fact, if a user comes across the wrong product page during their online UAE Phone Number search, they can get to the right category and other product pages by simply clicking on the breadcrumbs, rather than closing the page and continuing to search in the search engine. Bounce rate has a big impact on SEO. A high bounce rate is a signal to the search engine that the site is of low quality or that the user did not find what he was looking for. Breadcrumbs help prevent this problem. How do you create a product page that converts? Find out in our free guide blank book cover. Perfect product page Better user experience This point is obvious: breadcrumbs make it easier for users to find what they are looking for in an online store. This equates to a better user experience, which Google appreciates. Internal connection One of the most obvious benefits of breadcrumbs is the strengthening of internal linking between individual pages, even more so if the names of the individual categories or sections included in the breadcrumbs contain keywords that are important to your store. The more high-quality links they send to a particular page.
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