Post by ivykhan885 on Mar 7, 2024 10:08:36 GMT 1
The American Brand Keys , a leading company in the study of customer loyalty and engagement metrics, has carried out research that has revealed the significant growth in consumer expectations when it comes to brand loyalty , or trust in the brand. How is this loyalty built over time? Starting from a personalized consultation . Brand loyalty and expectations Share on Facebook Share on LinkedIn REQUEST INFO ON BRAND SOLUTIONS! The data speaks clearly, the growth is nothing short of exponential: in fact we are talking about a positive average of 250% per year . This, however, is not the only aspect affected by a drastic change. Again according to the Brand Keys study, users' interest in topics such as security, privacy and brand transparency has also reached a turning point. A phenomenon that is not at all random, if we consider the scandals that have affected the world of the web in recent times, first of all the one involving Facebook and Cambridge Analityca .
To date, it seems that those who have been rewarded are precisely the brands that are tackling the issue of brand loyalty in the best way: how? Ideally combining aspects such as emotional engagement , trust and the ability of the brands themselves to relate to customers , meet their expectations or even exceed them. Brand loyalty: examples to follow At this point, let's get down to the concrete and examine some data relating to brand loyalty . Specifically, we discover the most appreciated realities when it comes to the ability to create an emotional and, consequently, faithful and continuous Australia Telegram Number Data relationship . Starting from the vast world of social networks, the most popular are Instagram, Facebook, LinkedIn, Reddit and YouTube. The latter also appears among the most popular platforms in the "video streaming" category , in which Netflix, Amazon, Hulu, iTunes and HBO Go also stand out. For online sales , however, the best results are achieved by Amazon, Walmart, Best Buy , Apple, Ebay, Target and Macy's. Speaking of online music , however, the most popular ones are Slacker, Spotify, Amazon Prime, Apple Music and Deezer. Brand loyalty: finding new customers or retaining existing ones? Brand Keys then suggests an interesting reflection. Even though most brands spend 11 times more time finding new
customers than they do nurturing existing ones, an increase in brand loyalty of just 7% would lead to an increase in profits of up to 85% for every customer ; a 3% increase in loyalty, however, would result in a 10% reduction in costs. Last interesting fact to take into consideration. According to research by ExpressVPN , 71% of American consumers say they are concerned about how brands collect and use their personal data . Furthermore, an alarming 34% do not trust how tech companies implement digital privacy. Here are some reasons that confirm the importance of showing your customers a direct and sincere interest in respecting privacy and the protection of their data and making this aspect an integral part of your business model, in exchange for a natural an
To date, it seems that those who have been rewarded are precisely the brands that are tackling the issue of brand loyalty in the best way: how? Ideally combining aspects such as emotional engagement , trust and the ability of the brands themselves to relate to customers , meet their expectations or even exceed them. Brand loyalty: examples to follow At this point, let's get down to the concrete and examine some data relating to brand loyalty . Specifically, we discover the most appreciated realities when it comes to the ability to create an emotional and, consequently, faithful and continuous Australia Telegram Number Data relationship . Starting from the vast world of social networks, the most popular are Instagram, Facebook, LinkedIn, Reddit and YouTube. The latter also appears among the most popular platforms in the "video streaming" category , in which Netflix, Amazon, Hulu, iTunes and HBO Go also stand out. For online sales , however, the best results are achieved by Amazon, Walmart, Best Buy , Apple, Ebay, Target and Macy's. Speaking of online music , however, the most popular ones are Slacker, Spotify, Amazon Prime, Apple Music and Deezer. Brand loyalty: finding new customers or retaining existing ones? Brand Keys then suggests an interesting reflection. Even though most brands spend 11 times more time finding new
customers than they do nurturing existing ones, an increase in brand loyalty of just 7% would lead to an increase in profits of up to 85% for every customer ; a 3% increase in loyalty, however, would result in a 10% reduction in costs. Last interesting fact to take into consideration. According to research by ExpressVPN , 71% of American consumers say they are concerned about how brands collect and use their personal data . Furthermore, an alarming 34% do not trust how tech companies implement digital privacy. Here are some reasons that confirm the importance of showing your customers a direct and sincere interest in respecting privacy and the protection of their data and making this aspect an integral part of your business model, in exchange for a natural an